History

“Creating toys with kids in mind…”

JC Toys Group, Inc. is the worldwide designer and manufacturer of a wide range of dolls and accessories sold under the brand names:

• Berenguer Babies
• Me Too! Playtime
• For- Keeps! Clothing
• Dolls by Berenguer Collectables
• Berenguer Boutique

Established in 1993, JC Toys is a family run and operated business that has continued to grow its product line to include many doll categories. Each doll and doll accessory is carefully designed to ensure that the end user is 100% happy. Our goal is to make all of our dolls loveable and to ensure that everyone, from a first time baby doll mommy to the most demanding doll collector are completely overjoyed with our quality and superior design.

JC Toys Group, Inc. dolls were first introduced to the US Market in the early 1980’s. At this time the company and product was known by the popular name BERJUSA ®. These dolls had a sizable impact on the doll market because of their innovative life-like features and adorable, gentle facial sculpts. Recognizable brand names of dolls introduced at this time were Minene ®, Tunene ®. Later in the 80’s dolls like the La Baby ® and the La Newborn ® were introduced and began, what today can be considered one of the most complete doll collections in the world.

To this day the sculpting of all our products is headed by the artistic direction of Salvador Berenguer. The Berenguer family name has been associated with doll design since the 1940’s. In 1944 Jose Berenguer, Salvador Berenguer’s father, began a lifelong passion for designing dolls. By the 1950’s Berenguer’s dolls had built a solid reputation of quality craftsmanship and unsurpassed beauty. The most popular Berenguer dolls during this era were the Chelito and Pepin dolls.

Possessing the same natural talent for doll design as his father, Salvador Berenguer followed the family tradition of designing dolls. By 1967 Salvador began designing dolls and continues to do so today with remarkable creativity and an unending passion for perfection.

In 2008, JC Toys Group, Inc. is proud to present an updated and expanded line of dolls, doll clothing, and doll accessories. We hope that you enjoy our website as much as we enjoy providing you with our products.